Oxford University Press have a major academic journals list, and need to keep up to date with developments in electronic publication of journals and the activities of their competitors. This 1998 assignment involved analysing the competitors to one of the company´s major titles, and evaluating the electronic publishing strategies of those competitors. The research found that Oxford University Press were at least as advanced as their competitors in their electronic publishing activities for the journal. The report gave some suggestions for ways in which the publisher could further strengthen the journal´s position.
